For the Greater Good

Let’s be partners and do cool sh!t

Bentforkz turns scattered digital work into something people can actually understand and use. I shape the brand, content, structure, and systems around the real work so the whole thing stops feeling like a shared drive with a donate button.

Brand Identity systems, positioning, campaigns, and visual language.
Web Custom WordPress themes, content architecture, and stewardship.
UX/UI Digital products, interface design, prototypes, and systems.
Story Clear, useful communication for complex mission-driven work.
Ethan Wright-Magoon portrait
Ethan Wright-Magoon
Ethan Wright-Magoon outdoors
Bentforkz since 1998
Howdy! It's me, Ethan!

Designer, Papa, Husband, Runner, Biker, Unschooler, ADHD(PDA+RSD), Allsick New Mexico | @Bentforkz

What Bentforkz Does

I untangle the digital mess behind real work.

Organizations with actual work to do carry the digital weight of old websites and scattered content. Many have messy brand systems that never fully came together. Even though everyone’s trying to give a damn, the content makes sense internally but falls flat for real people, in real life. And what about all that knowledge living in people’s heads and half-baked slide decks? Oy vey.

That is the work I untangle and shape into a digital system everyone can actually use. The whole thing starts to reflect the real work instead of feeling like a junk drawer. Folks can finally see what you do and why the heck it matters.

Services

Useful design for complex work.

Bentforkz is built for organizations that need senior-level design thinking, practical implementation, and a durable digital foundation.

Brand & Identity Systems

Positioning, visual identity, campaign language, design direction, and practical systems for consistent communication.

Custom WordPress

Custom themes, reusable templates, content architecture, project systems, and long-term site stewardship.

UX, IA & Product Clarity

User flows, prototypes, interface systems, content structure, and practical improvements to complicated digital experiences.

Storytelling & Communications

Grant-aligned narratives, campaign pages, publication design, photography, and public-facing communication tools.

Field-Aware Design

Design rooted in place, ecology, public trust, and organizations working in real communities with real constraints.

How I Work

Senior-level thinking without the agency fog.

The best work comes from clarity, momentum, and a high tolerance for the messy middle where strategy, design, content, and implementation all have to meet.

Start with the actual problem.

Before redesigning anything, I look for the real friction: unclear positioning, weak content structure, outdated systems, confusing pathways, or trust gaps.

Build systems people can use.

The work needs to hold up after launch. Templates, reusable patterns, editable content, and clear admin structures matter.

Keep the story grounded.

Mission-driven work gets stronger when the design carries evidence, place, people, and purpose without turning everything into noise.

Higher Education

Bates College, MIT, MIT Sloan, Colby College, Syracuse University

Environmental / Nonprofit

I20 Wildlife Preserve, Covey Outdoor Community, TramutoPorter Foundation

Government / Public Interest

United States Department of Justice, public-facing systems, communication tools

Enterprise Systems

HDR, Northrop Grumman, complex UX/UI systems and internal tools

Start Here

Need a sharper digital system for mission-driven work?

Bentforkz works best with organizations that need clear strategy, strong design, practical implementation, and someone who can stay close to the work from idea to launch.